Ramón Gómez de la Serna was born in Madrid in 1888. He greatly encouraged literary life in Madrid and, in 1914, created one of the most famous and popular salons in the city at the Café Pombo, which was immortalised by the painter, Gutiérrez Solana. He used the magazine, 'Prometeo', to introduce the European avant-garde to Spain. His huge literary output includes articles and essays, erotic plays and works tending towards the novel. However, his most famous creation was the 'greguerías': short, aphoristic sentences which use irony and humour to portray daily life from an unusual angle. He was one of the founders of the Anti-fascist Intellectuals Alliance. At the outbreak of the Civil War in 1936, he went into exile to Buenos Aires, taking his wife, Luisa Sofovich, and died there in 1963.
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Greguerías
The greguería, a very personal literary genre, was the most genuine creation by the unclassifiable writer, humorist, journalist and intellectual Ramón Gómez de la Serna.
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