His real name is Juan Carlos Pérez Sánchez and he was born in Buenos Aires (Argentina) in 1939. Self-taught, he learnt from the so-called Swiss School (International Typographic Style). After working at the Agens advertising agency and some years working at different agencies, he moved to Barcelona and set up his own design studio. He has also taught at the Eina Design and Art School in Barcelona since 1967. He is responsible for the corporate branding of renowned institutions and companies such as the Picasso Museum and the National Theatre of Catalonia. He is also responsible for the graphic branding of major events such as the logo for the Barcelona 92 Olympic candidacy. His style combines the rigorous design of European tradition with popular graphic art.
Awards
National Design Award (1992)